[ted_talkteaser id=1806]Sight. Sound. Touch. Taste. Smell.
We all know the five senses by heart and yet, points out designer Jinsop Lee in today’s talk, few products and experiences tick all five. And thus he created “5 senses graphs” to grade objects on how well they play to each of our assorted senses on a scale of 1 to 10. Riding a motorcycle = good on all but smell and taste. Instant noodles = good on all but sight and sound.
Watch this whimsical talk, which will have you grading almost everything as you go about your day. (Reading email = low on sound, taste and smell. Walking down the street = low on touch.) And below, we asked Lee to use his scale to compare some great experiences to explain why some are just a little more compelling.